Marketing Management (MindTap Course List) by Dawn Iacobucci - 6 - from BooksRun (SKU: 0357635086-11-1)

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Cengage Learning, 8/2/2021 12:00:01 AM. paperback. Acceptable. 0.5900 in x 10.0000 in x 8.0300 in. Used books may not include access codes or one time use codes. May have…
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Cengage Learning, 2021. Paperback. New. 6th edition. 336 pages. 9.10x7.30x0.60 inches.
New. Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci's MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles…
Cengage Learning, 2021-08-02. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking

Dawn Iacobucci's MARKETING MANAGEMENT provides the material that first-year MBA students need to gain a mastery of core concepts in marketing

Marketing Management

Marketing Management (MindTap Course List): Iacobucci, Dawn: 9780357635087: : Books

Marketing Management: Iacobucci, Dawn: 9781337271127: : Books

Dawn Iacobucci's MARKETING MANAGEMENT provides the material that first-year MBA students need to gain a mastery of core concepts in marketing

Marketing Management

Marketing Management 6th edition, 9780357635087, 9798214348407

Marketing Management (Mindtap Course List) eBook : Iacobucci, Dawn: Kindle Store

Dawn Iacobucci: books, biography, latest update

Dawn Iacobucci's MARKETING MANAGEMENT provides the material that first-year MBA students need to gain a mastery of core concepts in marketing

Marketing Management

Cengage Learning. 6. Good. Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported

Marketing Management (MindTap Course List) by Dawn Iacobucci - 6 - from BooksRun (SKU: 0357635086-11-1)