No Bra Day: a reminder to women to celebrate their breasts, get a

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Women are encouraged to go braless each October 13 to free themselves from a constrictive garment and to remind them to be on alert for breast cancer symptoms and get screened.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
No Bra Day, celebrated each year on October 13, was launched in 2011 by plastic surgeon Dr Mitchell Brown of Toronto, Canada, to promote breast cancer awareness.

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