HanesBrands Inc. - Hanes Launches New Hanes Originals Campaign With a Fun and Rebellious Twist on the Victorian Age

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Hanes journeys back to its 1901 beginnings for the new “Make Yourself Comfortable” campaign featuring cinematic advertising spots to begin airing in April Hanes , America’s No.1 Brand of Underwear 1 , is giving a nod to its heritage in its new “Make Yourself Comfortable” campaign, set in the Victorian Age of 1901. The advertising spots support Hanes Originals, the largest cross-category collection in Hanes’ nearly 125-year-old history. Hanes journeys back to its 1901 beginnings for the new “Make

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