JCPenney Opens New Store With Reimagined Format, New Ideas, New Logo And More

Introducing Penny James: The JCPenney Fan in All of Us - Penney IP LLC

JCPenney Spending $1 Billion On Store, Online Upgrades, 53% OFF

First Look: JC Penney unveils new store model

J.C. Penney To Shed 29% of Stores Amid Retail Reckoning - Commercial Property Executive

JCPenney Spending $1 Billion On Store, Online Upgrades, 53% OFF

Lakeside tenants say they're still eager to do business

JCPenney Opens New Store With Reimagined Format, New Ideas, New Logo And More

J.C. Penney unveils new store model — complete with fitness classes

JCPenney is spending $1 billion on store and online upgrades in latest bid to revive its business

Exclusive: The Strategy Behind Penney's Beauty Redux

JCPenney Logo: When Brand Identity Changes Can Do Harm

JCPenney goes back to department store roots to shake retail 'road kill' rap

JCPenney Unveils New Inclusive In-Store And Online Beauty Experience

JCPenney Sales Dip After Changes in Marketing, Pricing

JCPenney Proclaims 'Shopping is Back!' in New 120th Anniversary Campaign - Retail TouchPoints

2 Dallas-area JCPenney stores shut down for good post COVID-19 outbreak - CultureMap Dallas