Monster High (franchise), Monster High Wiki

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Monster High is a franchise owned, developed, and promoted by Mattel. The franchise is a milestone in the company's history, being one of the relative few franchises Mattel owns fully, and the first created to be a multimedia franchise from the get-go. Preparational development of the franchise began in 2007, based on the ideas of Garrett Sander, and came to an end in the months of May, June and July of 2010, when the world was introduced to Monster High. It was an instant hit with strong sales