The Law of Memes: Amy Adler and Jeanne Fromer argue that memes

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Internet memes—digital images, created by combining visual media with captions, that are disseminated online—can be difficult for legal scholars to take seriously. That becomes slightly easier in a world that includes moneymaking meme superstars such as the late Grumpy Cat, who generated earnings for her owner through live appearances and licensing agreements featuring the dour feline’s likeness.