How MeUndies Founder Used Creative Inclusivity To Turn

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Jonathan Shokrian was born into a family of conservative, entrepreneurial immigrants. His passion from an early age was to start a business with a focus on community – and so, in 2011, MeUndies was founded. Selling more than 10 million pairs of underwear to date, this challenger brand formed a new niche within the category and birthed a community built on inclusivity, creativity and a better buying experience.
Jonathan Shokrian was born into a family of conservative, entrepreneurial immigrants. His passion from an early age was to start a business with a focus on community – and so, in 2011, MeUndies was founded. Selling more than 10 million pairs of underwear to date, this challenger brand formed a new niche within the category and birthed a community built on inclusivity, creativity and a better buying experience.