Viral Underwear Brand Parade Has a New Owner

Last year, Parade was valued at $200 million. Now, it will be owned by the same company that holds the Fruit of the Loom bra license.

What Parade's Sale Says About The State Of DTC BoF, 52% OFF

Parade underwear: The co-founder determined to build a brand for Gen Z, by Gen Z

This Viral Underwear Brand Sells a Million Pairs Every Year — Here's How You Can Get It Exclusively on Sale

Gen Z Underwear Startup Nears Sale, Highlighting New Phase of Retail M&A — The Information

What Parade's Sale Says About The State Of DTC BoF, 52% OFF

Parade Launches Dreaming Of Summer Underwear Collection

Sustainable Intimates Brand Parade Launches At Target

What Parade's Sale Says About The State Of DTC BoF, 52% OFF

How Cami Téllez Ran Parade Underwear Into the Ground

Parade Underwear Is Moving Forward, but Founder Cami Téllez Will Be Left Behind

Underpants Are Being Featured in Designer Shows As Outerwear

Jeremy Allen White is the new body of Calvin Klein underwear

Meihuida New Men's Underwear T-Back G-String Briefs Sexy

How Often Should You Buy New Underwear - Underwear Expert

Buy NewMom Seamless Caesarian Panty - Comfort and Support in Beige