Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Buying knockoff goods may carry a stigma for some consumers, but not Gen Zers. They are not only unbothered buying duplicates (AKA dupes) of brand-name goods, they have begun celebrating knockoffs on social media.

Lululemon's brilliant dupe strategy should be duplicated by all brands

Is the 90% off Lululemon Athletica Sale Real or Fake? Behind Facebook scam ads

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Melissa Minkow on LinkedIn: Lulu who? A cult brand takes on the booming culture of 'dupes', CNN…

The market for dupes is booming - Marketplace

Stephen Williams on LinkedIn: Why Does Anybody Need 37 Stanley Cups?

Y'all, Kmart makes pretty spot-on lululemon dupes (details in comments) : r/AusFemaleFashion

Lulu who? A cult brand takes on the booming culture of 'dupes

Dupes' clothing, perfume craze lures holiday shoppers as major brands fret