Supermarket labels are this summer's surprise style hit, so

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For 20 years, the utilitarian stripes of Tesco
For 20 years, the utilitarian stripes of Tesco's Value range were the epitome of cheap. Reminiscent of Eastern bloc design and even nicknamed 'prison bars', they were so no-frills.

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The under-the-radar British brands that will help you dress for the summer season in style