How the Shein influencer trip marked a turning point in the brand-sponsored vacation trend

Several influencers were lambasted this week for their social media posts enthusiastically highlighting a trip sponsored by the Chinese fast fashion clothing retailer Shein, which has previously been accused of labour exploitation and environmentally damaging practices.

Press — Sarah Jay

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Shein is trying to take on . Some say it should be cleaning up its act instead

How the Shein influencer trip marked a turning point in the brand-sponsored vacation trend

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Shein is trying to take on . Some say it should be cleaning up its act instead

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