Glossy Pop Newsletter: De-influencing is TikTok's response to overconsumption and inauthenticity

After years of telling you what to buy, content creators and regular consumers on TikTok have decided to flip the script and tell you what not to buy — and they're calling it "de-influencing." The hashtag #deinfluencing has 21.4 million views and has increased in popularity even in the past week.

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