The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding

Discover the critical role of design in rebranding through the lens of J.C. Penney

J.C. Penney unveils rebranded Hurst store, based off of extensive consumer research - Dallas Business Journal

How it all went wrong at JCPenney

J.C. Penney Reverts To Old Logo In Attempt Regain Customers

jcp new logo Rebranding logo, Rebranding, ? logo

The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

35 Examples of Rebranding Fails And What We Can Learn From Them

The Psychological Failure of JC Penny, by Jennifer Clinehens, Choice Hacking

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

JC Penney, Retail Management Project

J.C. Penney's Chief, Ron Johnson, Announces Plans to Revamp Stores - The New York Times

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

J.C. Penney Files for Bankruptcy, Closing Some Stores - The New York Times

JCPenney set to close 7 more stores around Michigan as part of bankruptcy plan

J.C. Penney liquidation sales begin at 137 stores

JCPenney Is Closing 6 Stores: See the Full List With Addresses

JC Penney files for bankruptcy during coronavirus pandemic